Agency Hub
Entry point
Stack on top
Upsell — expand same client
Cross-sell — different service
Service selling guides
SEO
SEO audit
Start here. Defines the roadmap and justifies every line on the quote.
Monthly SEO management
Core recurring. On-page and technical improvements compound month on month.
Rank tracking & report
Proves ROI. Clients who can see progress stay on retainer longer.
Link building
Introduce at month 3+ once on-page is solid. High impact in competitive sectors.
→ Local SEO
Add if they have a physical location or serve defined local areas.
→ Google Ads
Fills the traffic gap while SEO builds. Strongest pitch in months 1–3.
Local SEO
GBP setup & optimisation
Single biggest local ranking signal. Non-negotiable for any bricks-and-mortar client.
NAP consistency check
Fix conflicting listings before building any new ones. One bad listing undoes ten good ones.
GBP management
Without active management GBP decays. Always make this recurring.
Citation building & management
Steady compounding authority signals. Low effort, consistent return.
Review management
Reviews affect both ranking and conversion. Easy add-on once trust is established.
→ SEO
Add full SEO once local foundations are in place. Natural progression.
Google Ads
Account setup
Never skip. A badly structured account wastes budget from day one.
Landing page
Ads to a generic homepage waste clicks. Always recommend a dedicated page.
Management — right tier
Match to current or planned ad spend. Start on the correct tier from day one.
Shopping campaign
Add if client sells products. Strong ROAS and predictable MRR.
Remarketing
Highest ROAS of any campaign type. Pitch once main campaigns have traffic.
→ Meta Ads
Google catches intent, Meta creates it. Run both for full-funnel coverage.
Meta Ads
Account setup + Pixel
Without proper Pixel tracking you can't optimise. Bundle these every time — £500 combined.
Management — right tier
Start on the tier matching current spend. Upgrade as spend and confidence grows.
Creative design
Ads live and die by creative. Offer to handle it from the start — clean MRR.
Retargeting campaign
Highest ROAS of any Meta campaign type. Pitch once main campaigns hit 1,000+ impressions.
→ Google Ads
Interruption + intent = full funnel. The two channels actively reinforce each other.
→ Social Media
Organic builds the audience that Meta Ads then convert.
Social Media
Audit & strategy
Positions you as strategic, not a content factory. Gives a clear 90-day roadmap to sell from.
Management package
Consistent posting is the single biggest growth factor. Match to number of active platforms.
Community management
Engagement signals boost organic reach. Easy bolt-on once content is running.
Extra platform
Once the first platform is performing, adding another is incremental effort and clean MRR.
→ Meta Ads
Paid amplifies organic. Pitch once content is consistent and seeing engagement.
→ Web Design
When social drives traffic, the site needs to convert it. Frame the build as the missing piece.
Web Design
Landing page
Lowest risk entry point. Shows quality and leads naturally to a full site conversation.
Website care plan
MRR from every build. Always include. One security incident costs more than a year of fees.
Key pitch line
"A site that can't convert wastes every pound you spend on traffic." Frame the build as enabling all other services.
Speed optimisation
Pitch when Core Web Vitals are poor. Directly impacts SEO rankings and Ads Quality Score.
→ SEO
New site = new opportunity. SEO from day one avoids costly retrofitting later.
→ Google Ads / Meta Ads
Every paid campaign needs a strong destination. Bundle with any ads service from the start.
Discovery questions
SEO
Does your site currently rank for any of your main services or locations?
Who is your biggest competitor and where do they appear in search?
When did you last have any SEO work done — and by who?
Local SEO
Do you have a Google Business Profile set up and claimed?
Is your business listed consistently across online directories?
Are you actively asking customers for Google reviews?
Google Ads
Have you run Google Ads before? If so, what was the outcome?
What monthly budget are you comfortable starting with?
Do you have a dedicated landing page for your main service?
Meta Ads
Do you have a Facebook Business Manager and Pixel in place?
Who is your ideal customer — age, interests, location?
Do you have existing photos or videos we could use for creatives?
Social Media
Which platforms are you active on and how often do you post?
Who in the business currently handles social — and how is that going?
Has any content performed particularly well that we could build on?
Web Design
How old is your current site and when was it last updated?
On a scale of 1–10, how well does your site turn visitors into enquiries?
Do you know your bounce rate or average session duration?
Which service first?
| Client situation | Start here | Because | Entry cost |
|---|---|---|---|
| Physical location, no GBP or poor reviews | Local SEO | GBP is the fastest visible win for any local business. Results can show in weeks. | £250 one-off |
| Needs leads now and has budget to spend | Google Ads | Intent-based traffic with measurable results from week one. Fastest path to enquiries. | £350 + mgmt |
| Outdated or poorly converting website | Web Design | Every other service sends traffic somewhere. Fix the destination before spending on traffic. | from £450 |
| Wants brand awareness or has a younger/lifestyle audience | Social + Meta Ads | Organic builds trust, paid scales it. These two compound each other quickly. | from £400/mo |
| Established site, wants long-term organic growth | SEO | Compounding returns over 6–12 months. Start with the audit to show exactly what's possible. | £200 audit |
| New business just launching | Web Design → SEO | Build it right first, then optimise from day one. Retrofitting SEO onto a bad site costs more later. | from £800 |
| Local business with site, wants more walk-ins | Local SEO + Google Ads | GBP + map pack + paid search = dominant local presence. Strongest combo for service businesses. | £600 one-off |
Suggested bundles
Visibility Starter
£250/mo + £250 setup
GBP setup & optimisation
GBP management
Rank tracking & report
Best entry offer for any local business
Growth Engine
£725/mo + £350 setup
Monthly SEO management
Google Ads management (up to £1k spend)
Rank tracking & report
Organic + paid working together from day one
Social Powerhouse
£600/mo + £300 setup
Social media management (2 platforms)
Meta Ads management (up to £1k spend)
Monthly analytics report
Builds audience and converts them simultaneously
Full Funnel
£1,200/mo + £650 setup
Monthly SEO management
Google Ads management (up to £1k spend)
Meta Ads management (up to £1k spend)
Social media management (1 platform)
Full visibility across every digital channel
Objection handler
| Objection | Response |
|---|---|
| "It's too expensive" | Break it down daily and tie it to one new customer. Ask what a single new client per month is worth to them. Most answer £500–2,000. That's your ROI case made before you've started. |
| "How long until I see results?" | Depends on the service — Google Ads delivers traffic from week one; GBP improvements show in weeks; SEO rankings typically move in 60–90 days. The audit gives a clear roadmap so progress is visible from day one. |
| "I tried this before and it didn't work" | Ask what was done and by who. Generic work rarely delivers. Our approach is built around your specific business, audience, and goals — and we report on it monthly so you always know where you stand. |
| "Can't I just do this myself?" | You can — and the audit will show you exactly what's involved. Most clients find it's not the activity that's hard, it's the consistency and knowing what to prioritise each month. That's what you're paying for. |
| "I need to think about it" | Ask what specifically needs thinking about — price, scope, or timing? Address that one thing directly. If it's price, offer the audit or a landing page as a low-risk starting point before committing to a retainer. |
| "We already have someone doing this" | Ask if you can look at current performance together. Most clients are surprised at what's being missed. Offer a free audit — it either validates what they have or shows a clear gap to step into. |
| "We don't have a big budget" | Start with one high-impact service and build from there. Local SEO, a care plan, or a landing page are all strong entry points under £200/mo. Show results first, then ask for more. |
Price quick reference
| Service | Price | Note |
|---|---|---|
| SEO | ||
| SEO audit | £200 | Best starting point for any organic strategy. |
| Monthly SEO management | £400/mo | Core retainer. On-page + technical (5 hrs/mo). |
| Rank tracking & report | £75/mo | Always stack on SEO management. |
| Link building | £150/mo | Introduce at month 3+. |
| Local SEO | ||
| GBP setup & optimisation | £150 | Non-negotiable for any local business. |
| NAP consistency check | £100 | Do before any citation building. |
| GBP management | £75/mo | Always make recurring. |
| Citation building & management | £100/mo | Compounding returns over 6+ months. |
| Google Ads | ||
| Account setup | £350 | Non-negotiable — never start without it. |
| Management up to £1k spend | £250/mo | Most common starting point. |
| Management £1k–£3k spend | £350/mo | Scale up once ROI is proven. |
| Management £3k+ spend | £500/mo | High-volume accounts need more oversight. |
| Meta Ads | ||
| Account setup + Pixel | £500 | Bundle these — always both or neither. |
| Management up to £1k spend | £250/mo | Starting tier for most clients. |
| Management £1k–£3k spend | £350/mo | |
| Creative design | £150/ad set | Always offer — ads live and die by creative. |
| Social Media | ||
| Audit & strategy | £200 | Entry point. Shows strategy, not just posting. |
| Management — 1 platform | £200/mo | 12 posts/mo. Strong starting package. |
| Management — 2 platforms | £350/mo | Most popular package. |
| Community management | £150/mo | Always worth pitching alongside management. |
| Web Design | ||
| Landing page | £450 | Best entry point. Easy to upsell to full site. |
| Starter website (5 pages) | £800 | Best value for new businesses. |
| Growth website (10 pages) | £1,500 | Most popular for established SMEs. |
| E-commerce website | £2,500 | Always include care plan on every build. |
| Website care plan | £75/mo | MRR from every build — always include. |
| Max discount | 15% | Don't exceed without flagging internally. Devalues the service. |
Monthly revenue — 2026
MRR Projects
2026 monthly breakdown
Year vs year
Invoice ledger